Don Mazonas
Web developer and SEO consultant

SEO Consultancy

Anyone who is looking to make money online or increase their online presence understands the importance of a well-thought-out SEO campaign. Knowing what you need to do does not always mean that you have the tools or the ability to implement it. Trying to improve your website rankings on your own will only take you so far. The best way to boost your business is to hire an SEO consultant who offers a diverse range of SEO consultant services in your industry.

What is A SEO Consultant?

An SEO consultant is a person who has the training, skill, and tools to help people, businesses, and brands rank higher for their desired keywords. There are several avenues used to help build, maintain, and enhance an online presence, and SEO consultants are able to successfully navigate them to boost your branding. When you approach an independent contractor or company for SEO consulting, they will look at a few different aspects of your business before settling on a plan of action. They will look at your website, social media accounts, plug-ins, and more.

How Will A SEO Consulting Review Help My Brand?

When you considering hiring someone for a long-term SEO consultancy, they will need to review your brand and business. During this review, the SEO consultants you are considering will analyse your current site traffic, search rankings, content and your link-building strategy if one exists. They will check over any current SEO campaigns and strategies to see what is working, and what can be done to boost areas that are not producing results.

One of the great things about professional SEO consultant services is that you can spend more time on your business while they spend time getting your name out there. They will create an actionable road map that will guide your content, technical and link building efforts. Over time, you will notice your brand’s presence grow online and higher rankings in search engines.

Can SEO Consultancy Help Improve Online Content?

Your content is where you will find the bulk of keywords on most sites, but it’s important to remember that you don’t want to cram words in just for the purpose of rankings. Not only will site visitors be turned off by unnatural placement, but recent changes to search engine algorithms have ensured that poorly written content and improperly placed keywords will result in lower rankings. Using SEO consulting services can help ensure that your existing content is in line with any changes, and also that new content supports your SEO goals.

When it comes to SEO consulting, there is no cookie-cutter plan that will lead to success. Every business model is different, and every niche has its own nuances. Even certain geographical locations may play a big role in how effective SEO works for a specific company. Working with a consultant will enable you to have a customised SEO strategy that targets your current clients as well as new consumers you wish to expose your brand to.

Are SEO Consulting and SEO Services The Same?

SEO services and SEO consulting work towards similar goals, however, they are quite different. Both fields work to improve rankings and brand image online, but along with their approaches being different, there are some services that are unique to each provider. Let’s break it down a bit so you can better understand the differences. Knowing the differences will better enable you to choose the right provider to meet the needs of your business.

SEO consultant services are basically a person or team of people who is there to help you create a plan. This plan will move you towards a specific goal of improving your rankings in the search engines and increasing awareness of your brand or product. The solution that an SEO consultant suggests is specific to your company, region, and your niche. Once they are finished with their review, you will have a clear plan of action that you need to follow to reach your goals.

On the other hand, an SEO service’s job is to put those plans into action. Sometimes a consultant will also be able to implement the service if they have the skills, but most often they just create a plan for you to follow. An SEO specialist will be able to implement any plan created by a consultant such as overhauling your website, or even ramping up a social media campaign. For a truly effective SEO plan, at some point, you will need to hire both or SEO agency.

What Professional SEO Consultant Services Can Do For You

SEO consultants will work with you to identify your goals to build a plan that works for you. They will research your industry extensively as well as take a deep look at your competition to target the keywords, consumers, and terms that you need to be successful. Most SEO consultant services offer packages that provide detailed and regular updates on traffic, rankings, and other information relevant to your specific SEO plan.

SEO Consulting Includes:

  • Detailed Keyword Research
  • Initial Website Consultation
  • Meta Data Alteration
  • Implementation and Set-Up of Google Webmaster/Google Analytics
  • Front Page Content Consultation and Alteration
  • Implementation and Set-Up of Bing WebMaster Tools
  • Content Creation and Targeting
  • Link building
  • Regular Rakings and Status Reporting

An SEO consultant is here to work with businesses or individuals with operations of any size to help them gain measurable results that increase their overall bottom line. Remember your website is more than just keywords.

SEO Consulting Services That Drive Results

The best way to get a competitive edge on the internet is with professional SEO consulting services. Hiring a company or independent SEO consultant will help boost your traffic, increase your site rankings and drive conversions. For more information, get in touch with us today to see how we can help.